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Ryan Wheatcroft ryanwheatcroft — Fascinating characters, one of her best.

Hagar Osman hagarws6e65 — Easy read.

Yuhei Hozumi hzmyhi — I found this book mildly disturbing, as it appears that much of the notions running through my mind, particularly from my childhood, can be traced to the successful marketing attempts of cereal companies. How many half-remembered jingles attest to their cumulative success? I also found it very interesting and amusing, with the constant struggle between cereal companies to improve their market share through (mainly) clever advertising and (some) technical advances, though these advances are more likely to turn on how to make a cereal fluorescent pink than to make it more nutritious. Breakfast cereal seems to have been invented by James Caleb Jackson, a mid-nineteenth century American food faddist who ran a health resort in Dansville in New York State. Inspired by the writings of Sylvester Graham, an earler nineteenth century food writer, in 1859 he created Granula, a whole wheat based cold cereal of doubtful palatability. Inspired by this, John Harvey Kellogg, a Seventh Day Adventist running another health resort in Battle Creek, Michigan, invented cereal flakes. A former customer of John Harvey Kellogg, Charles William Post, was inspired to create first Postum, a coffee substitute, and then Grape-Nuts. Post was responsible for adding, in a big way, the most important ingredient in cereal, which is advertising. John Harvey's long suffering brother, Will Keith Kellogg, finally broke free of his brother to establish the Kellogg cereal company. Much of the book is devoted to the advertising and related content developed by the cereal companies. The advertising started in print before radio, moved into radio with such popular programs as Jack Armstrong All-American Boy, sponsored the Rocky and Bullwinkle and the Beverly Hillbillies, and created numerous cartoon characters which for a period in the 1960s got their own shows, as well as showing up on cereal boxes. The mind set of an adult who can think of jingles to sell cereal to kids is rather worrisome to me, and I would be relieved to learn that advertising firms had to give their staff mild hallucingens to do the work. Such,however, does not seem to be the case. The nutritional value of breakfast cereals has been a matter of some contraversy, with studies based on rats giving conflicting results and also not always been consistent with the nutrional labels. Probably the most serious harm is due to the general American tendency to eat too much of anything. The book has some problems. I don't think the problems detract much from the book. I did catch the following three statements, which are either hard to believe or definitely wrong: 1. Page 13. "An extraordinarily serious and hard-working student who read the latest scientific journals in French and German, John Harvey was a remarkable character in an era when even the Harvard Medical School did not give exams because so few of its student body could read and write." It seems unbelievable to me that the students at Harvard Medical School in the mid-nineteenth century were generally illiterate, whatever its policies on exams were. 2. Page 85. "By 1942, it was common knowledge that the Norden Bomb Site was being developed by General Electric under the strictest secrecy." Aside from the contradiction betweeen "common knowledge" and "strictest secrecy", the Norden bomb sight had been developed about a decade earlier by Carl Norden, who ran his own company. See America's Pursuit of Precision bombing 1910-1945 by Stephen L. McFarland for the details. The reason bomb sights come up in a book about cereals is that in 1942 a premium available for some box tops of Wheaties was a Jack Armstrong (the radio program General Mills sponsored) Secret Bombsight. 3. Page 165. "As Mayberry became part of America's mythical rural landscape, another television series germinated in the mind of Paul Henning. Gassing up in Kentucky during a 15,000 mile car trip, the season televsion producer heard about a few Ozark mountain men who blocked the construction of a new highway because they didn't want no "furriners" passing through their hills." It seems odd to me that Henning would hear about Ozark mountain men in Kentucky, because the Ozarks aren't in Kentucky; they are in Arkansas and Missouri, and I believe may extend into Oklahoma.

Zzhengang Xie 9958012125efa — This book is sweet and endearing. It is about a girl coming of age in a quirky, eccentric family living in a crumbling British castle. I really came to care for the characters. The vague ending left enough hope that not having everything wrapped up didn't bother me.

Mohamed Shaheen sheeeho — This is s beautiful edition of this book. I think it is better than than Grapes of Wrath - but I might get shot by some for saying that.