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Tarafından yazılmış kitap Tarafından: Özgül Yayınları
** spoiler alert ** Foundational. Rachel's comment about how it was just a list of good business practices is key. The fact that a marketing book is saying this is a major shift in the field of thought. No gimmicks, just good business. One thing I didn't like was that on page 109 he recommends that you use interrupt marketing emails to try and garner attention and have things go 'viral'. This is wrong. You're wasting people's time and attention. Seth Godin's idea of a "permission asset" is much more powerful. Critical. Quotes: "Earn the respect and recommendation of your customers, and they will do the rest. Treat people well; they will do your marketing for you, for free. Be interesting, or be invisible." "Word of mouth marketing only works if you have good products and services. It only works if people like you and trust you...If your product or service sucks, no PR campaign, clever TV ad, or announcement on your website will make consumers believe that it doesn't. Not anymore." "Giving people a reason to talk about your stuff and making it easier for that conversation to take place." "Provide amazing products. Provide excellent service. Go the extra mile. Make the experience remarkable." "Make it easy. You need to do two things: Find a super-simple message, and help people share it...Anything longer than a sentence is too much. It'll get forgotten or mangled." "If you are being sneaky or deceptive, you will get busted. Consumers today are incredibly savvy and independent, with the information and resources to catch you in a lie and tell everyone about it." "The Word of Mouth Marketing Manifesto: 1. Happy customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR and UE: You are the user experience (not what your ads say you are). 5. Negative word of mouth is an opportunity. Listen and learn. 6. People are already talking. Your only option is to join the conversation. 7. Be interesting, or be invisible." 8. If it's not worth talking about, it's not worth doing." 9. Make the story of your company a good one. 10. It is more fun to work at a company that people want to talk about. 11. Use the power of word of mouth to make business treat people better. 12. Honest marketing makes more money." "When she walks out the door, what have I given her to talk about. How will he remember to tell his friends? Could I have made it easier for her to talk to more people about me? Was anything about his experience remarkable." "Say thank you...I'm not talking about gifts, compensation, or cash rewards. I'm talking about recognition and gratitude." "People rarely criticize a product they helped build." (Cog-dis, is this a good thing?) "Most marketing departments aren't organized to accept input from customers or to engage in conversations with them. That's usually customer service's job...Marketing and customer service have to learn to work together if word of mouth is going to work for you...Big Idea: Word of mouth is as much about customer service as it is about marketing." "Never sell...Follow the rules...Say who you are." "For every person whom a happy customer talks to...an unhappy customer tells five people. A formerly unhappy customer who is made happy tells ten people." "Big Idea: Fixing problems is the most powerful marketing you can do."
Tarafından yazılmış kitap Tarafından: İnkılap Kitabevi
I love Sean Astin. However, this book didn't give me nearly enough fun Lord of the Rings trivia and stories. I had hoped the book would have all sorts of inside info on the filming of the movies and their releases. The book is more of an autobiography on Sean Astin than it is a comment on LOTR. However, being a Sean Astin fan, I didn't mind at all.
Tarafından yazılmış kitap Tarafından: DVD
This book would be great for children that have anxiety and worries about unnecessary things. Also it would be a good book for the first day of school, for students to relate to. It could also help a student in the aspect of friendship and finding new friends. The book has a good rhyme and vocabulary in it so the students can relate to and learn at the same time. It can be used as an example of repetition because of the repetition of "worry, worried".
Tarafından yazılmış kitap Tarafından: Ema Çocuk
just a great book for a young person, or anyone older. it makes you think, but is a really easy read at the same time.
Tarafından yazılmış kitap Tarafından: Final Kültür Sanat Yayınları
A fun fairytale story that manages to incorporate bits and hints of dozens of classic fairytales. The story line was clever and the characters are easy to love. I could listen to this one on a car ride or read it with my daughters when they're just a little older.
Tarafından yazılmış kitap Tarafından: Kalamaris Yayınevi
Stephen King says: "One of the most horrifying things I've ever read in my whole life. What a remarkable piece of work. I devoured it in two or three sittings, and have a feeling the memories will linger a long time." Edge of the seat, scary stuff! And it's non-fiction, folks!
Tarafından yazılmış kitap Tarafından: İş Bankası Kültür Yayınları
I am severely disappointed in this book. Usually, as you can tell from my earlier reviews of Angels and Demons and The Da Vinci Code, I LOVE Dan Brown's Robert Langdon novels. While I read the first two novels in this series, I locked myself in my room, was reprimanded by my ex's mom for reading under the dinner table, and spewed my very positive opinions about these books to any unsuspecting family member, friend, co-worker, or stranger that was unfortunate enough to involve me in conversation during that time. However, The Lost Symbol is quite dull. The unfortunate part is that I believe Dan Brown knew it was dull. The book is filled with attempts at suspense. You see the action from multiple points of view--sometimes switching between first person and third person omniscient point of view. One character will solve a piece of the puzzle, but the reader won't find out the solution until chapters later when it either doesn't really matter because the reader has already figured it out, OR you've forgotten what the solution means and where it came from. I think Brown used these tactics to make the book more suspenseful, just like the first two in the Robert Langdon series, however, it's done so obviously that it destroys the rather brilliant plot. And yes, when I say brilliant plot, I mean it. I feel Brown needed more time to edit and rework this book, but because of his huge success with the other two, his publishers probably just wanted to get something out on the shelves, and counted on the fact that people are morons (like me) and would buy the book under the assumption and with faith that this book would be just as good, if not better.
Tarafından yazılmış kitap Tarafından: Lal Kitap
remind me to stop reading books that don't get better halfway through. What was I thinking???
Tarafından yazılmış kitap Tarafından: Ravza Yayınları
I didn't ecxactly "enjoy" reading this book. I don't reccomend it. It's just one of those,"oh yeah I guess i'll read that," books.
Tarafından yazılmış kitap Tarafından: Doğan Egmont Yayıncılık
A great thriller. Would have given it 5 except that the ending, well, it was odd.
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