Şosenin Uyanması Tarafından Nobel Akademik Yayıncılık
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Şosenin Uyanması Kitabın yeniden yazılması
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jacquidamore
Jacqui Damore jacquidamore — As a former flight attendant, I found this a really enjoyable, fascinating read. Prudence Black goes beyond the mere details of the changing uniforms of Qantas since the 40's. She explores the growth of the Qantas empire and how it reflects the changing social and culutral environment of both Australia and the world. As I discovered, the first flight attendant was a trained nurse hired on an American airline to make women feel more comfortable during flight. From here Black details the evolution of the flight attendant from a predominantly male industry to become the most aspired to career for young, unmarried women in the 50's and 60's as it enabled women to travel and enjoy an amount of independence (and perhaps also throw them in the paths of wealthy businessmen). Then with the rise of the feminist movement, there was an outbreak of reversed discrimination where women were selected for roles over men. Black continues this theme through the decades until 9/11 and explores how the increased security measures and economic downturn once again has changed the roles of the flight attendant. The Flight Attendant's Shoe demonstrate how social context has shaped the changing uniforms of Qantas flight attendants over time until we come to the modern Morrissey Indigenous inspired uniform and how it compares to the uniforms of many other international airlines. The book includes plenty of photos and sketches of the uniforms and also many of the promotional material as well as input from Qantas flight attendants to emphasise her point. My only complaint is that I was very aware that neither of the two references to Qantas' main Australian competition - Virgin Australia - were not complimentary.
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