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Navinnovative Thought navinnovative — Unfortunately this book is pretty useless. First off, it lacks a specific purpose. It's basically a bunch of case studies and cautionary tales of PR how to/not to deal with bloggers, fans and fads. This is all well and good, but a little behind the times. Most smaller businesses already get this. The only ones trying to keep too strong a grip on the brand image and message in this were large corporations that inherently are slower to adopt new media and change quickly regarding circumstance. I think better new marketing reading would involve understanding what causes trends or fads to blow up like Gladwell's books, or what new media best meets your target audience and how to implement it. Ultimately this book is too obvious and lacks any real solutions for implementation. Pass on it.

Mdnooruddin Wasim thatsadd8a7d — My Exact thoughts when SINS OF THE DEMON ended " Holy crap what just happened? NO you CANT END THERE." WOW WOW WOW. This is hard to write without spoilers but I will try super hard. Kara is a fantastic lead character. I absolutely love all the police procedure stuff and investigating skills that Diana writes in. The world building is great, I love the different classes of demons and their descriptions. I have no problem picturing all of them and imagining them in our world. I was completely shocked when the "bad guy" of the book was revealed, I had NO clue it was that person. I absolutely love Elihan, I would so pick her as my demon roommate. I have always loved Ryan, him and Kara are so frustrating together but I continue to have high hopes for them. Rhyzkahl, we get to see some new sides to him and I cant wait to see what he does about the situation at the end of the book. The revelations in SINS OF THE DEMONS definitely helped me understand some things I had questions to but also added so many more questions to my head. How long must I wait for book 4? PLEASE tell me it wont be to long. The cliffhanger is a killer but I have to say SINS OF THE DEMON is my Favorite Kara Gillian book yet. If you have not started this series you are totally missing out.