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Francesco Ferraro ferrarofrancesco2920 — I read about half of this book when I was 10. When discovered reading this, it was taken from me, and explained to me that this book was too mature for me. I cried. And I remember receiving accolades for reading Romeo and Juliet that year...but aren't they about the same thing--star-crossed lovers faced with choosing each other over the dictums of society?

Kasarts Kasian kasarts — If you ever wondered how certain social movements got started and what their impact was on a global level then author, Clay Shirky, explains in his book how those movements were started with the help of a few new online social tools. The use of new social media tools allows individuals to be able to pull together other people of similar interest, not within days or months but, now in minutes or even hours. New social movements are able to create change at a faster rate then what used to take months to happen. Before Twitter, Facebook, Meetup, Myspace, etc, came about, if anyone wanted to get someone elected or get a company to change something about a product, they had to set up a lobbying business or organization and recruit people of similar tastes and concerns. The transaction costs involved were enormous because of printing flyers and using people's time but now you can set up a group online and within minutes you have a group of able willing individuals interested in doing the same thing, which companies or congressman can not ignore. These lower social costs and transaction costs have helped start social revolutions, forced companies to change their practices and products and even created change in religious organizations. The author explains that in order for these efforts to come about, you need three rules, and those rules are a Promise of what your service offers, the social tools your service provides and a bargin, in knowing that what you like about this service won't change without the groups approval. All these new social tools have brought a new form of behavior to soceity that has never been exposed before on a global level. This book goes into detail about how to use those social tools to your benefit, either good or bad, and to understand where the world is going with these changes.